Fresh Cup

APR 2012

Fresh Cup Magazine, providing specialty coffee and tea professionals with unique insight into the trends, ideas, products and people that shape their world.

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IF ONE WERE TO SUMMARIZE the cutting edge of U.S. specialty coffee culture, it'd be tempting to employ buzz-worthy terms like "single cup," "multiple roasters" and "shot weighing." But catchphrases can't capture the personality imbued into today's top cafés. Throughout our nation, an impressive array of shops packs passion into every shot and customer interaction. And the fun isn't taking place only in major metropolises: In the last decade, collections of roasters and retailers bent on excellence have sprouted in unheralded small towns 32 Fresh Cup Magazine freshcup.com

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