ROCK THE OAT
Umpqua Oats, which markets single- serve oatmeal products for the retail setting, recently launched a flavor called Jackpot. The product brings together whole-rolled oats, pure cane sugar, raspberries, blackberries, straw- berries and pecans, with a result remi- niscent of berry cobbler. The company, based in Roseburg, Ore., says it set out to create a flavor that represents the Northwest and to share it with customers worldwide. The company currently offers nine flavors to café operators looking for distinctive food and point-of-sale options. 877/303-8107. umpquaoats.com
DEVELOPMENT IN THE DESERT
The 2012 NAMA OneShow, being held April 25-27 in Las Vegas, will feature a number of new educational sessions that could be of interest to independent coffee and tea compa- nies. The show's "Coffee Strategic Plan" seminar will take a look at ways to better serve office-coffee customers as well as how companies can work to increase customer educa- tion. Another session, titled "Consumer Engagement Through Social Media," will feature a panel discussion and case studies of successful YouTube, Twitter and Facebook efforts. 888/337-8363. namaoneshow.org
freshcup.com April 2012
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