CONTENTS Departments
Volume 21, Number 4 April 2012
28 Café Finance
Be a customer service business that happens to sell coffee by Chris Legler
62 Nine Bars
The café-bar balancing act by Alexander Wylie
12
From the Editor SCAA, Honduras pay us a visit
16 Contributors
18 Off the Wire
SCAA preview; primer for the U.S. Barista Championship; experimental cupping series
10 Fresh Cup Magazine freshcup.com on the COVER: Lamill Coffee Boutique in Los Angeles' Silver Lake neighborhood Photo courtesy of Lamill Coffee 24
Café Crossroads Extracto Coffeehouse and Roastery
72
Counter Intelligence People and products
64
Roasters Realm Training tips to protect your beans and up your value to clients by Marcus Young
68
The Whole Leaf Some instruction for your instructions by Suzette Hammond
76
Calendar Trade shows and events
80 Advertiser Index