E
hen New York City-based Tay Tea launched eight years ago with a lineup of hand-blended artisanal teas, owner
Nini Ordoubadi had a clear concept for the com- pany's packaging: Make it attractive, but keep it simple. "Our design is beautiful, but more than beautiful, it is lucid," she says. "What I can't stand is extraneous, fringe design. I like to distill things down to the bone and then add a color or word or something particularly beautiful." The solution? Tay Teas are packaged in (usually silver) tins featuring simple white labels with varying colors depending on the tea type, but maintaining the company's teapot logo.
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