CONTENTS Departments
CONTRACT
Volume 20, Number 10 October 2011
P. 28 Café Finance
How to successfully bring on a consultant by Chris Legler
P. 50 Nine Bars
Victoria: Coffee competition homeland by Chris Ryan
P. 54 Roasters Realm
Assessing the direct approach by Poul Mark
P. 58 The Whole Leaf
Tasting is believing by Chris Cason
P.12
FROM THE EDITOR Epicenters everywhere
P.16 CONTRIBUTORS P. 18 OFF THE WIRE BGA's health care move; baristas hit Russia; L.A. coffee app 10 Fresh Cup Magazine freshcup.com
P.24 CAFÉ CROSSROADS Three Ravens Coffeehouse P.60
COUNTER INTELLIGENCE People and products
P.64 CALENDAR
Trade shows and events P.
66 ADVERTISER INDEX