Fresh Cup

MAY 2014

Fresh Cup Magazine, providing specialty coffee and tea professionals with unique insight into the trends, ideas, products and people that shape their world.

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38 Fresh Cup Magazine | freshcup.com FIRST CRACK "Beer is already acidic, so adding more acidity would make it really unbalanced. Cold brewing allowed us to capture the origin f lavor pro- file that comes with a lighter roast without the brightness and acidic qualities that can come out with hot brewing." Finally, after dosing and mixing different ratios of cold brew to stout, after numerous tastes and palate balancing acts, a final ratio was found. Mike says it gave him and Peter goosebumps. "Definitely not a bad thing!" Production roasting for this col- laboration was "an act of labor and love," says RJ Ocubillo, Mostra's operations officer and production roaster. "We roasted 150 pounds of JBM one pound at a time to maintain quality control," he says. "There is nothing worse than roasting twenty- five pounds at a time and something potentially going wrong in the middle of it. With a bean that is a hit or miss in terms of sourcing, we didn't want to take that chance." Production roasting was not the end of it. We decided to cold-brew the coffee ourselves. "Cold brew- ing ourselves allowed us to control our product from start to finish," Mike says. "We wanted the coffee to be represented in the way that Mostra would have done it. By cold brewing ourselves, we were able to give AleSmith a finished product for them to seamlessly blend with their Speedway Stout." How did this turn out in the end? Let's just say that in the online sale, customers were only allowed to buy four bottles. All 3,000 bottles were sold in eighteen minutes. "It's amazing," says Mike. "I have been a fan of AleSmith for a long time now. Having the chance to be part of one of their Speedway Stout variants is a dream come true and an amazing opportunity for our company." The collaboration was extremely meaningful because it allowed us to be a part of the craft beer community, a community with deep roots in San Diego. AleSmith is one of the most respected craft beer breweries in the world, so to have our high-quality cof- fee and their high-quality beer come together is an absolute reward. "We wanted the coffee to be represented in the way that Mostra would have done it. By cold brewing ourselves, we were able to give AleSmith a finished product for them to seamlessly blend with their Speedway Stout." C O U R T E S Y O F M O S T R A C O F F E E May14_magazine.indd 38 4/18/14 10:44 AM

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