Fresh Cup

APR 2014

Fresh Cup Magazine, providing specialty coffee and tea professionals with unique insight into the trends, ideas, products and people that shape their world.

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18 Fresh Cup Magazine | freshcup.com News Briefs The FILTER s tea continues to expand its reach across the globe, par- ticularly amongst drinkers in the West, conversations on the nature of tea and tea business are reflecting a new era of the leaf. The tea industry's most compre- hensive trade show, World Tea Expo, offers a chance to take part in these conversations and gauge the tempera- ture of the industry's forward charge. This year's conference, held May 29 through 31 at the Long Beach Convention Center in Long Beach, California, will be the first event out- side Las Vegas in five years. The Expo's organizers cite a number of reasons for the migration to Southern California, including the region's blossoming beverage culture, health-conscious attitudes, hundreds of cafes and res- taurants, and temperate weather. Industry experts will host a variety of tea seminars, some which notably take into account a changing tea indus- try. "David & Goliath: Building Your Own Successful Tea Business Close to a Teavana," held by Capital Teas CEO Peter Marino, tackles the very real issue of tea chain expansion and its effect on smaller tea retailers. Seminars on tea cocktails, crowdfunding, and online community building also speak to an increasingly dynamic industry. In addition to a host of skill build- ing workshops, tea tastings (including events highlighting this year's North American Tea Championship win- ners) showcase the industry's leading brews, and bring a focus back to ori- gin. On the show floor, tea retailers and purveyors mingle with wellness exhibitors from this year's Healthy Beverage Expo. Visit Fresh Cup at booth 718. —Regan Crisp World Tea Expo SoCal nabs tea to-do LEGENDARY CHIGUSA ARRIVES IN US O n display through July 27 at the Smithsonian's National Museums of Asian Art in Washington, DC, Chigusa and the Art of Tea offers an in depth look at Asian tea culture, with a central focus on the revered Chigusa—a storied, 700-year-old Chinese tea leaf storage vessel and one of the most cherished objects from Japan's chanoyu, or "art of tea." Alongside Chigusa, sixteenth- century Asian teaware from stoneware and wooden storage jars to Korean tea bowls share space with antiquities includ- ing calligraphy by Chinese monks, ceremonial accessories, and ephemera relating to the famous jar. A C O U R T E S Y O F W O R L D T E A E X P O April14_magazine.indd 18 3/18/14 11:50 AM

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