Q:
A:
10 Speed has been a sponsor of the Amgen Tour of California
for the last two years. What's that been like?
We're locked into hosting for the next four years, and
that's been huge for us as far as growing our business
down there because that's such a target audience. We're all cycling
nerds, and just to be part of it is super fun. We get all-access to the
riders and teams, and it's a really good chance to network within
the industry and make a lot of connections—especially wholesale
connections—down there.
Q:
How do you serve coffee along the route?
A:
We've got a mobile trailer that Robbie designed—
he went all out and had Galpin Auto Sports do it;
they're the guys that do [MTV's] "Pimp My Ride." You hardly ever
see a coffee trailer that functions like a café; you usually have to
make a lot of compromises as far as equipment goes. But they
went to a lot of lengths to make sure we had the power necessary
to do espresso well in a mobile setup. So we're running a twogroup La Marzocco Linea out of a trailer.
freshcup.com October 2013
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