COUNTER INTELLIGENCE
People & products
GLOBAL GIFT GIVING
Numi Organic Tea has announced the addition of the World of Tea Collection to its organic and fair-trade
offerings. The new tea gift set is a celebration of the company's mission to share and contrast global tea
flavors and stories, with offerings from around the world collected in a sustainable, handcrafted bamboo
box. Each box contains nine organic blends, including Egyptian Chamomile Lemon, Chinese Jasmine Green
and English Breakfast Blend. 888/404-6864. numitea.com
DIGITAL DELIVERY SYSTEM
The Paperless Punchcard, a free app that uses QR code technology and smart
phones to log individual purchases and dole
out discounts, aims to make it easier to
offer your customers loyalty rewards. Gresham,
Ore.-based coffee retailer Silk Espresso pioneered the app after seeing the need
for an eco-friendly, fraud-proof, low-cost loyalty program. Paperless Punchcard
promotes customer retention, offers deals to users and insight for business owners,
and is available for download now on iOS devices. (An Android app is coming soon.)
503/666-4716. paperlesspunchcard.com
A TASTE OF THE TROPICS
The Gaviña family behind Gaviña Gourmet Coffee says it cares about iced tea as much
as coffee, and the Gaviñas are standing behind that with its newest specialty iced
teas, which offer refreshment in flavors evocative of tropical isles. Among the offerings are Mango Green, Decaf Island Coconut, Organic Hibiscus and Ginger Peach.
800/428-4627. gavina.com
SIPPING FOR A GOOD CAUSE
Philanthropic tea company Teatulía has joined Whole Planet Foundation's Microloan a Month
Fund, a partnership aimed at alleviating poverty in the developing world by micro-financing
small businesses. Teatulía teas are sourced from a Rainforest Alliance-certified cooperative
garden in northern Bangladesh that offers education, health, and cattle-lending programs to
workers in the garden and surrounding communities. To date, Whole Planet Foundation has
distributed more than $24 million in poverty-alleviating micro-lending worldwide. 303/433-2980. teatulia.com
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Fresh Cup Magazine freshcup.com