Fresh Cup

SEP 2013

Fresh Cup Magazine, providing specialty coffee and tea professionals with unique insight into the trends, ideas, products and people that shape their world.

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Purchasing furniture for your coffee shop is an exciting task, but make sure you approach it with the proper gravity, as the look and feel of your business are major elements of your overall brand. many clients who don't think about this when purchasing their original furniture. A couple of years later they go to replace something that has broken, only to find that the cost to repair it has risen astronomically because it's a unique item. It's important to factor in durability when looking to continued on page 30 CYNTHIA MEADORS If you want a clean-cut, modern look, make sure you are buying furniture that fits that. But be warned: Picking ultratrendy items may mean that your style goes out of date more quickly. If this is the look you want, you will need to budget more to keep up with the trends. While some coffee shops may upgrade their furniture every five years, you may have to upgrade yours every three years to stay current. If your sales can justify this level of spending, it may be worth it. But be sure to think about what is truly driving customers into your store. Maybe your shop is better suited to a funky look with vintage furniture—if that's the case, take your time when purchasing items. Often you can find bargains if you're willing to wait for the right product. Let your friends and colleagues know what you're looking for— and what your preferred budget is—and with some patience and other sets of eyes helping you, you will likely come across the furniture at a good price. Another element to consider when budgeting for furniture is the replacement of broken, worn or damaged items, which can be very expensive. The more one-of-a-kind the furniture, the more expensive it will be to replace or repair. I have worked with freshcup.com September 2013 29

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