AT YOUR SERVICE
Blender manufacturer Blendtec has brought on Scott Hinckley in the role of commercial
sales director. The foodservice veteran had been working with the company on a consulting
basis and was the director of sales and marketing for Vita-Mix for 16 years. At Blendtec,
Hinckley will lead efforts in the areas of sales force development, sales rep recruitment,
business development and strategic planning. 800/253-6383. blendtec.com
SPICING UP SPIRITS
Last month marked the
launch of a brand called
Owl's Brew, which bills itself as "a tea crafted for cocktails." The product
comes from The Teaologist, a New York-based artisan tea company that was
founded in 2011, and it features a triad of low-calorie flavors that can be
mixed with a variety of spirits including vodka, tequila, whiskey and champagne. Each blend infuses whole-leaf teas, spices, and fruits to create light
and flavorful bases. theowlsbrew.com
SCOOP, THERE IT IS
Caffé D'Amore, a Kerry-owned brand, recently redesigned its product packaging with the goal of
making life easier for operators. One example is the company's reclosable bag (which includes a
scoop inside). The stand-up bag maintains the same consumer-recognized look; price and availability remain unchanged. 866/214-1141. mydrinkworks.com
TAKE THAT, ENERGY DRINKS
Bottled-drinks company Califia Farms has introduced a line called
Pure Iced Coffee with Almondmilk. The product contains no saturated
fat as well as low sugar amounts, and it is low-calorie and vegan.
The coffee drinks are available in Double Espresso, Café Latte and
Mocha flavors and are based on a cold brew concentrate made with
fair-trade coffee. The product is positioned to grab the attention of
consumers looking to move away from sugar-filled energy drinks as
well as coffee lovers who want their favorite flavors in a convenient
form. califiafarms.com
freshcup.com July 2013
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