Fresh Cup Magazine, providing specialty coffee and tea professionals with unique insight into the trends, ideas, products and people that shape their world.
Issue link: http://freshcup.epubxp.com/i/139019
COUNTER INTELLIGENCE People & products NEW FACE IN FAIR TRADE Fairtrade America, the recently formed U.S. arm of Fairtrade International, brought on Hans P. Theyer as the organization's executive director. Theyer had previously been running a consultancy that helped businesses develop social-impact strategies. He is the former executive director of Argos International, a nonprofit that works to help poverty-stricken communities in Latin America. Fairtrade America was formed earlier this year after Fair Trade USA's controversial split from Fairtrade International over differences in growth strategies. 202/391-0525. fairtradeamerica.org ORGANIC APPROACH TO SWEETENING Joe's Syrup, based in Forest Grove, Ore., recently released 10 USDA-certified organic syrups aimed at the coffee market. The products use organic sugarcane as well as other natural and organic flavor elements, and they are packaged in BPA-free recyclable plastic bottles. Flavors include Raspberry, Coconut and Hazelnut. 503/730-1415. A TRIP IN A CUP Grateful Dead Productions has introduced a line of coffee that pays homage to the granddaddy of all jam bands. The brand is called Chez Ray's Headliners' Coffee, and the four blends (Morning Brew, Turn on Your Love Lite, Load-Out and Drop Dead Dark) were created by Coffee Bean International's Paul Thornton and Chez Ray Sewell, the Dead's longtime ontour chef. The products were released online this spring and will be making their way into specialty and grocery outlets throughout the year. chefchezray.com NO MORE DOUBLE-BAGGING At the SCAA trade show in April, agricultural shipping materials company GrainPro released the SGB Forte, a 69-kilo capacity bag designed for the transport of quality coffee. Unlike previous models, it doesn't require an outer protective bag. "GrainPro has responded to coffee producers who want the quality preservation of our hermetic liner bags without having to buy another bag to protect the liner," company president Philippe Villers said in a release. "The Forte is not only stronger, but will save customers money and time." 978/371-7118. grainpro.com 60 Fresh Cup Magazine freshcup.com