Fresh Cup

MAY 2013

Fresh Cup Magazine, providing specialty coffee and tea professionals with unique insight into the trends, ideas, products and people that shape their world.

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SO MANY TEAS, SO LITTLE TIME Continued from page 41 CONTROL YOUR TURNOVER ISABEL ARBELAEZ ISABEL ARBELAEZ As mentioned above, allowing staff to shoulder operations responsibility can free up tea-tasting time for you, but passing on tasks and building knowledgeable workers does little if those employees quickly leave the company. Neumann at Teaism says she rarely has to worry about the consistency of each brew being crafted because many of the folks who serve as the company's "teamakers" have been employees for more than five years. Part of that longevity comes from the fact that the company has grown and allowed more opportunity for advancement, but Neumann also cites the educational emphasis she and her business partner have put forth since day one. The company pays for employees to take tea-training classes through Adagio, and workers get a hefty discount on teas and merchandise so they can bring the experience home with them. The idea of longevity is also important when it comes to relationships with importers and tea providers. Many tea sellers say that their connections to brokers are a huge part of maintaining consistent and top-quality stocks of tea in their own stores. "There are six or seven different importers we work with, and those are relationships we've had for a long time," says Neumann. "I think the importers respect us and respect the quality of teas we carry, so they take good care of us. We're so lucky." 42 Fresh Cup Magazine freshcup.com

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