MAY 2013
VOLUME 22, NUMBER 5
FRESH CUP MAGAZINE
CONTENTS: Departments
28
BUSINESS BASICS
How to make your shop famous
by Sarina Prabasi
52
NINE BARS
What's in it for the judge?
by Marcus Young
54
ROASTERS REALM
Tracking taste from coast to coast
by Joel Pollock
56
THE WHOLE LEAF
Unfortunately, failure is an option
by Bill Waddington
12
18
64
Strength in community
Licata wins USBC; roasters roll
out tea lines; Web project looks at
tea's future
Trade shows and events
16
24
66
From the Editor
Of the Wire
Contributors
Café Crossroads
Calendar
Advertiser Index
Stash Tea's first tea bar
60
Counter Intelligence
People and products
ON THE COVER
Japanese-style teapot and green teas. Photo by Ina Peters Photographie.
10
Fresh Cup Magazine freshcup.com