MAY 2013
VOLUME 22, NUMBER 5
FRESH CUP MAGAZINE
CONTENTS: Features
32
INDIE CITY
Quality-focused Melbourne leads
Australia's exploding coffee scene
by Chris Ryan
38
SO MANY TEAS,
SO LITTLE TIME
How leaf sellers can stay on top of
their most important product
by Dan Leif
44
48
Can consumer advisory boards
deliver value?
Crafting tea creations
consumers will love
by Daniel P. Smith
by Linda Villano
TAKING THEIR ORDERS
ON THE BLEND
NOW ON FRESHCUP.COM
Read the May issue in its entirety on freshcup.com. Also check for exclusive Web-only articles, including an
interview with a Guatemalan farmer who has made landmark steps reacting to climate change.
8
Fresh Cup Magazine freshcup.com