Fresh Cup

FEB 2013

Fresh Cup Magazine, providing specialty coffee and tea professionals with unique insight into the trends, ideas, products and people that shape their world.

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PA M R O S E N F E L D / T WO L E AV E S T E A C O . THE WHOLE LEAF continued from page 56 Those small paper envelopes contain fragments of tea leaves— often referred to as "dust tea"—that quickly steep strong tea but abandon all promise of a cuppa made from tea leaves left whole, allowed to unfurl at leisure with a full, multi-toned flavor profile. Enter the pyramid shaped tea "sachet." ("Tea tetrahedron" sounds decidedly nerdy; I suppose it makes sense that it never caught on.) This larger portable packet of tea was relatively new 58 Fresh Cup Magazine freshcup.com technology when Rosenfeld decided to begin his own tea company. He first met sachets in the 1990s in Japan, where tea was prepared and served in these pyramid-shaped bags. With such a package to hold larger tea leaves, the tea expanded fully when placed in hot water, infusing a cup with a more nuanced, layered tea taste. Not unlike wine, it's tea that presents your tongue with top and middle tasting notes, and a finish to round the whole cup out. "The thing we tend to forget—from consumer

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