Fresh Cup Magazine, providing specialty coffee and tea professionals with unique insight into the trends, ideas, products and people that shape their world.
Issue link: http://freshcup.epubxp.com/i/105573
D E N N I S TA N G NINE BARS continued from page 49 The versatility of a blend is what gives it a universal edge, TWO TRACKS, ONE DESTINATION allowing for different combinations of ingredients and concentrations. And on the customer side, the coffees offer an experiAs industry leaders, we've recently uncovered a growing list ence espresso lovers can rely on day after day and chat about of flavors, textures and tweaks, rediscovering our love for the with their barista friends. Even those patrons who aren't into espresso beverage through the vehicle of single-origin coffees. jumping down the coffee rabbit hole can be reached and charmed Our excitement with it is palpable and, if wielded well, could be by blends. They can merely enjoy the coffee without a preface of great benefit to our businesses and our collective purpose. and come to appreciate the work that However, as a sizeable chunk of our went into the roast and extraction on potential consumer base struggles their own terms, and with their own to keep up with our trailblazing The beverage that has, over personal sense of style. A blend can be ways, we need to take a moment to formulated to dance with milk, melt remember where we came from. The time, come to consume our with chocolate and give a little spark beverage that has, over time, come of life to each weary soul who comes to consume our focus still means focus still means completely by for a moment of sanctuary. completely different things to each Creating such balance from a multiperson who walks through our doors different things to each tude of disparate flavors, textures and or peruses our online offerings. person who walks through coffee-bean varieties is a challenge All it takes is a little presence, in and of itself for the blender, but patience and a teensy bit of effort our doors or peruses our it should also be seen as a thing of to understand what coffee means beauty—and business reliability. With to the person standing before you. online offerings. a solid blend, you can always come It might be someone ready to run back home when your sparkling single headlong into the flavor wonderland origin leaves you cold and alone at the of single origins, or it might be an end of its season. While usually not as forthcoming flavor-wise individual in need of the comfort an old, friendly blend can proas any of its individual components, a blend's magic can come vide. Either way, you get to make an impression that improves to you in layers and waves, and it may linger in a way its S.O. their lives, if only for a few moments. That's the beauty of coffee: cousins never will. This blossoming complexity creates a sort of We get to cultivate intimate relationships over the shared love of mystery and thrall that leaves you wanting to know more. a mere handful of beans. 50 Fresh Cup Magazine freshcup.com