FEBRUARY 2013
VOLUME 22, NUMBER 2
FRESH CUP MAGAZINE
CONTENTS: Departments
28
BUSINESS BASICS
Want social-media success?
Be a buddy, not a bot
by David Schloss
48
NINE BARS
Single origins vs. blends?
Instead, choose both
by Holly Bastin
52
ROASTERS REALM
There's no 'right' way to structure
a roasting company
by Matt Ludwikowski
56
THE WHOLE LEAF
Reclaiming the convenience
of single-serve tea
by Naomi Havlen
12
18
64
Getting schooled on
spreading specialty
Crowd-sourced funding for coffee
harvests; cannabis café opens;
Good Food Awards winners
Trade shows and events
16
24
66
From the Editor
Off the Wire
Contributors
Café Crossroads
Calendar
Advertiser Index
The Java House, Iowa City
60
Counter Intelligence
People and products
ON THE COVER
Jay Ruskey harvests coffee at Good Land Organics farm in Goleta, Calif.
10
Fresh Cup Magazine freshcup.com