FEBRUARY 2013
VOLUME 22, NUMBER 2
FRESH CUP MAGAZINE
CONTENTS: Features
32
FEELING THE HEAT,
PUTTING ON THE PRESSURE
Breaking down two buzzworthy trends
in espresso-machine technology
40
TAKE THAT BACK?
How to turn refund requests into
customer loyalty
by Dan Leif
by Chris Ryan
36
44
A commercial coffee farm in coastal
California is grabbing industry attention
Tips for first-time origin visitors
BORN IN THE USA
TEA TRAVELING 101
by Lindsey Goodwin
by Kristine Hansen
NOW ON FRESHCUP.COM
Read the February issue in its entirety on freshcup.com. Also, check for exclusive Web-only articles—including an
exploration of espresso-machine innovations—and get the latest industry headlines each Tuesday in our Weekly
News Tasting.
8
Fresh Cup Magazine freshcup.com